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COMPETITIVE MATRIX
A competitive matrix is a strategic tool used in business to compare and analyze the competitive strengths and weaknesses of multiple companies within a specific industry or market.
ServiCar
The app streamline and enhance the management of vehicle maintenance, streamline and enhance the management of vehicle maintenance.
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My Role
UX&UI Designer
Tools Used
Figma
Adobe Illustrator
Feather Icon
The Team
1x UX&UI Designer
Duration
3 month
UX - 2 month
UI - 1 month
My Contributions
- Concept Ideation
- Competition Research
- User Research
- User Flow
- Prototyping
- Visual Design
- Usability Testing
THE CHALLENGE
1. Difficulty in Tracking Maintenance Schedules: Vehicle owners often struggle to keep track of various maintenance schedules, including routine services, oil changes, and other essential tasks.
2. Lack of Understanding of Diagnostic Information: Understanding complex diagnostic information can be challenging for vehicle owners, hindering their ability to address potential issues promptly.
3. Issues with Accessing Timely Services: Finding and scheduling timely services can be cumbersome, leading to delays and potential complications in the vehicle's performance.
PROJECT GOALS
Project Goals #1
Centralized Platform
Provide vehicle owners with a holistic view of their vehicle's health, integrating maintenance schedules, diagnostic data, and service history for a complete overview.
Project Goals #2
Real-time Monitoring of the Vehicle
Real-time monitoring features enable vehicle owners to track the performance of their vehicles continuously, allowing for early detection of issues.
Project Goals #3
Access to Expert Support for Addressing Concerns
Providing access to expert support ensures that users can seek guidance and assistance when faced with diagnostic or maintenance challenges, contributing to a more informed and confident vehicle ownership experience.
Project Goals #4
Services Spot Locator
Provide Services car conveniently, offers payment options, and provides real-time location information of their parked vehicle.
COMPETITIVE MATRIX
A competitive matrix is a strategic tool used in business to compare and analyze the competitive strengths and weaknesses of multiple companies within a specific industry or market.
Insight #1
CUSTOMIZATION
A need for enhanced customization options to cater to diverse user preferences.
Insight #2
PRIORITIZING
Prioritizing user-friendly designs and reducing the learning curve for increased user adoption.
Insight #3
STREAMLINING
Streamlining the dashboard for improved user navigation & information accessibility.
Insight #4
REAL-TIME MONITORING FEATURES
Provide real-time monitoring features to meet user expectations for timely vehicle information.
USER PERSONAS
A User Persona is a fictional representation of an idealized and generalized user based on research and data about real users. It helps design and development teams to understand the needs, behaviors, and preferences of their target audience.
Insight #1
SCHEDULING
Introduce features for scheduling and completing maintenance tasks efficiently.
Insight #2
PARKING SERVICES
Provide parking services to offer exclusive benefits for frequent travelers.
Insight #3
REMOTE DIAGNOSTICS & MONITORING
Introduce features for remote diagnostics & monitoring.
the overall functionality of the service car app.
Insight #4
ROADSIDE SUPPORT
Integrate a dedicated emergency assistance feature for quick access to roadside support.
JOURNEY MAP
A journey map, also known as a customer journey map or user journey map, is a visual representation that illustrates the various stages, touchpoints, and interactions a person has with a product, service, or organization over time.
Proposed Solution
To address these challenges, our app provides an innovative solution by digitizing the check-in process.
HOW DOES THE SERVICAR APP WORK?
The primary goal of the ServiCar App is to empower vehicle owners with a comprehensive and user-friendly mobile platform that caters to various aspects of their car ownership experience.
Vehicle Registration
The platform includes a user-friendly registration process where users can input details, including VIN (Vehicle Identification Number), to personalize the app experience.
VIN provides a wealth of information about the car's make, model, year of manufacture, engine type, and more.
Diagnostic Information
Using OBD 2 technology, users can access comprehensive diagnostic information, empowering them with insights into their vehicle's condition.
Reminding user when it's time for an oil change, tire rotation.
Order
Status
Service History
Comprehensive service history log for each user's vehicle.
Includes details of past appointments, services performed.
Upcoming Services
Upcoming services and make it easy to cancel appointments
Includes call to service centers and chat with expert mechanics if necessary.
Vehicle Services
Users can schedule appointments for routine maintenance
Includes specific services at authorized service centers and pay for services.
Book an Appointment with Doctor
Various Service Offers
Offers Services
Offers various promotions, discounts, and incentives to enhance the overall experience for car owners.
Vehicle location
Tracking vehicle geolocation
Provides real-time location information.
Trip History
Detailing timestamps, routes.
Reviewing journeys, tracking fuel efficiency.
Notification
Provide timely information
Notifications can include reminders for upcoming maintenance
Request roadside assistance
Roadside Assistance
Quickly request roadside assistance through the app
Choose
issue
Ability to select the desired issue
Support
Center
Request
Assistance
Request for reliable roadside assistance
Support process and reliable roadside assistance
Account
Having separate sections for Personal and Vehicle Accounts allows users to customize their overall experience while ensuring efficient management of individual vehicles within the app.
This section is dedicated to the user's personal information.
The section focuses on details and management related specific vehicle.
Ability to add more than one Vehicle
Help Center
Self-service hub, empowering users to find information independently and troubleshoot issues.
OUTCOMES
Outcomes #1
Services Spot Locator
Enhanced convenience, efficient service utilization, and improved overall user experience in managing various aspects of their vehicle's care and maintenance.
Outcomes #2
Diagnostic Information
Empowered users with a deeper understanding of their vehicle's health, facilitating proactive maintenance and informed decision-making.
Outcomes #3
Offers Services
Improved ensuring timely service appointments for optimal performance.
Outcomes #4
Roadside Assistance
Enhanced safety and reliability, fostering trust and confidence in the app's ability to address unexpected challenges.
Outcomes #5
Chat with Expert Mechanics
Increased user knowledge, confidence, and a personalized support system for addressing specific vehicle concerns.
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